Last updated: April 29, 2026
Introduction
BeautynFacts (“we,” “us,” or “our”) operates the website at beautynfacts.com. This Privacy Policy explains how we collect, use, and protect information when you visit our site. By using beautynfacts.com you agree to the practices described here.
Information We Collect
We collect two types of information:
- Information you provide directly — when you submit a contact form we collect your name and email address.
- Information collected automatically — we use Google Analytics to collect anonymized data about pages visited, time on site, browser type, operating system, and approximate geographic location (country/city level). We also use standard server logs that record IP addresses and request metadata. We do not sell this data.
How We Use Your Information
We use automatically collected data solely to understand how readers use the site so we can improve content quality and navigation. Contact form data is used only to respond to your message. We do not use your information for advertising profiling, and we do not share it with data brokers.
Cookies and Tracking Technologies
We use the following cookies:
- Google Analytics (_ga, _gid) — analytics cookies that expire in 2 years and 24 hours respectively. They track anonymous usage data.
- WordPress session cookies — short-lived cookies used to maintain logged-in state for administrative users only. These are not set for regular readers.
- Affiliate network cookies — when you click an affiliate link (Amazon Associates, etc.), the merchant may set their own cookies governed by their privacy policy.
You can disable cookies in your browser settings. Disabling analytics cookies will not affect your ability to read any content on this site.
Affiliate Links and Third-Party Services
Some articles contain affiliate links to retailers including Amazon, Sephora, and Ulta. When you click an affiliate link and make a purchase, we may earn a commission. These merchants have their own privacy policies that govern any data they collect. We are not responsible for their practices.
Sharing Your Information
We do not sell, rent, or trade your personal information. We may share data only in these limited circumstances:
- With Google Analytics for website analytics (anonymized).
- With our web hosting provider (Cloudflare, hosting infrastructure) as technically necessary to serve the site.
- If required by law or valid legal process.
Your Rights (GDPR / CCPA)
If you are in the European Economic Area or California, you have rights regarding your personal data:
- Access and portability — you may request a copy of any personal data we hold about you.
- Rectification — you may ask us to correct inaccurate data.
- Erasure — you may request deletion of your personal data.
- Opt-out of analytics — install the Google Analytics opt-out browser add-on to prevent analytics tracking across all sites.
- Do Not Sell (CCPA) — we do not sell personal information. No opt-out mechanism is needed.
To exercise your rights, email us via our contact form with the subject line “Privacy Request.” We will respond within 30 days.
Data Retention
Google Analytics data is retained for 26 months by default. Contact form submissions are retained for 12 months then permanently deleted. Server logs are rotated after 30 days.
Children’s Privacy
BeautynFacts is not directed at children under 13. We do not knowingly collect personal information from children. If you believe a child has submitted information to us, please contact us and we will delete it promptly.
Changes to This Policy
We may update this policy periodically. Material changes will be noted with a revised “Last updated” date at the top. Continued use of the site after changes constitutes acceptance of the updated policy.
Contact
For privacy inquiries, use our contact form and select “Privacy” as the subject. We aim to respond within 3 business days.