The 90s Hair Trend Revival: Why Claw Clips and Nostalgic Hairstyles Are Back
Fashion is a cycle, and what was once considered outdated often finds its way back into the mainstream. Over the past few years, 90s hair trends have resurfaced in a big way, bringing back nostalgic styles like butterfly clips, scrunchies, and, most notably, claw clips. These accessories, once a staple in every 90s girl’s beauty routine, have returned with a modern twist, embraced by influencers, celebrities, and everyday fashion enthusiasts.
So, why exactly are claw clips making a comeback? The answer lies in a mix of practicality, nostalgia, and the ever-repeating nature of fashion trends. The claw clip has become a popular choice for people seeking effortless yet stylish hair solutions. With its ability to secure hair comfortably without damage, it aligns perfectly with today’s demand for easy, low-maintenance beauty routines. Additionally, the 90s aesthetic is heavily influencing fashion, from oversized denim to minimalist hairstyles, making claw clips a natural fit for the modern trend cycle.
This article explores the resurgence of claw clips and other 90s hair trends, uncovering why these retro styles are dominating the beauty scene once again.
The 90s Hair Trend Revival—What’s Bringing It Back?
The revival of 90s hair trends isn’t just a coincidence—it’s a full-fledged movement fueled by digital influence, celebrity endorsements, and a strong wave of nostalgia. From claw clips to butterfly clips and sleek, middle-parted hairstyles, the resurgence of these retro styles is being driven by cultural and social factors that make them more appealing than ever.
1. Influence of Social Media (TikTok, Instagram, Pinterest)
Social media platforms, especially TikTok, Instagram, and Pinterest, have played a significant role in bringing back 90s hair trends. Trend cycles move faster than ever, thanks to viral beauty hacks and influencer content that constantly introduce audiences to “new” (or, in this case, old) styles.
TikTok’s Role
- Short-form video content allows beauty influencers and hairstylists to share quick tutorials on effortless 90s hairstyles, making it easy for viewers to replicate the look at home.
- The hashtag #90sHair has millions of views, showcasing everything from claw clip updos to crimped waves.
Instagram & Pinterest Influence
- These platforms serve as visual mood boards, curating aesthetic inspirations that often revolve around nostalgic fashion.
- Pinterest searches for “claw clip hairstyles” and “90s hair” have surged, proving that users are actively looking to embrace these styles.
With Gen Z and millennials driving social media trends, the love for vintage aesthetics—particularly 90s fashion—is stronger than ever.
2. Celebrities and Influencers Embracing Retro Hair Accessories
One of the biggest reasons for the claw clip’s comeback is the celebrity factor. High-profile figures like Bella Hadid, Kendall Jenner, Hailey Bieber, and Zendaya have been spotted rocking claw clips and other 90s-inspired hairstyles, instantly elevating their popularity.
Celebrity Influence
- Bella Hadid & Kendall Jenner: Frequently seen sporting slicked-back buns with claw clips, these supermodels have set the stage for the trend’s mainstream appeal.
- Hailey Bieber: Often incorporates soft, effortless updos using claw clips, promoting a “clean girl” aesthetic that aligns with the minimalist beauty trend.
- Zendaya & Influencers: From red carpets to casual street styles, many fashion influencers and celebrities are proving that these accessories are more than just a trend—they’re a functional, stylish staple.
When A-list celebrities embrace a look, it naturally trickles down to social media influencers and everyday users, creating a domino effect that cements the trend’s popularity.
3. Nostalgia-Driven Fashion Movements
Nostalgia is a powerful force in fashion, and the revival of 90s hair trends ties into a broader movement of bringing back beloved styles from the past. Many people, especially millennials, find comfort in revisiting trends from their childhood and teenage years, creating an emotional connection to these hairstyles.
Why Nostalgia is Driving Trends
- The “Y2K” Aesthetic: A blend of late 90s and early 2000s fashion, Y2K trends have dominated recent years, leading to a natural resurgence of accessories like claw clips, scrunchies, and butterfly clips.
- Comfort & Simplicity: Unlike intricate modern hairstyles that require heavy styling and products, 90s hairstyles are relatively low-maintenance, offering a blend of style and ease.
- Vintage Influence: With thrift shopping and sustainable fashion on the rise, people are increasingly drawn to vintage aesthetics, making 90s hairstyles feel even more relevant today.
From social media hype to celebrity endorsements and nostalgia-driven fashion choices, the return of 90s hair trends is more than just a passing phase—it’s a cultural shift that reflects our ongoing love for all things retro.
Claw Clips: The Ultimate 90s Hair Accessory
Claw clips were an indispensable part of 90s hair fashion, and their recent resurgence demonstrates their timeless appeal. These iconic accessories offer the perfect balance of function and fashion, making them a must-have for anyone looking for an effortless yet stylish way to secure their hair. Whether you’re going for a casual, everyday look or an elegant updo, claw clips have proven to be a timeless addition to any beauty routine.
Why Claw Clips Were So Popular in the 90s
Claw clips seamlessly blended into the effortless style of the 90s. Unlike hair ties that often caused creases or breakage, claw clips provided a gentle yet secure way to hold hair in place.
Benefits of Claw Clips
- Convenience: Claw clips made it easy to throw hair up in a chic, messy updo in seconds.
- Minimal Hair Damage: Unlike elastic bands that pull and strain hair, claw clips provided a looser hold, reducing tension and breakage.
- Trendy and Accessible: Available in countless colors, shapes, and sizes, claw clips complemented the relaxed, natural hair trends of the decade, making them a favorite among celebrities and everyday users alike.
Claw clips became ubiquitous in the 90s, from school hallways to red carpets. They provided a quick yet stylish way to keep hair out of the face, whether it was styled in an updo, half-up, or twisted bun.
How Claw Clips Offer a Stylish Yet Functional Alternative to Hair Ties
One of the biggest reasons claw clips have made a comeback is their practicality. Unlike traditional hair ties, which can create tension, cause hair breakage, and leave annoying creases, claw clips offer a much gentler and more versatile alternative.
Advantages of Claw Clips Over Hair Ties
- No Creases or Dents: Hair ties can leave behind noticeable kinks in your hair, but claw clips allow you to switch up your style without worrying about lasting marks.
- Less Tension, Less Breakage: Tight ponytails or buns with elastics can put a lot of stress on hair strands, leading to breakage. Claw clips distribute the weight of your hair more evenly, making them a healthier option.
- Quick and Effortless: Whether you’re running errands, heading to work, or getting ready for a night out, claw clips make it easy to achieve a polished look in seconds.
With their ability to secure hair without damage while adding a touch of style, claw clips have proven to be more than just a trend—they’re a smart, functional accessory that fits into modern beauty routines.
The Versatility of Claw Clips for Different Hair Types and Styles
One of the best things about claw clips is their versatility. Unlike hair ties, which can be tricky to use on thick or curly hair, claw clips work well with a wide range of hair types and textures. Whether you have voluminous curls, fine strands, or prefer an elegant updo, claw clips offer a stylish and practical way to secure your hair.
For Thick & Curly Hair
Larger, heavy-duty claw clips can easily hold voluminous hair in place without slipping. A simple twist-and-clip updo keeps thick hair secure while reducing frizz and preventing excessive tension on the scalp.
For Fine Hair
Smaller claw clips are ideal for fine or short hair, offering a secure hold without causing unnecessary tension or breakage. They allow for effortless styling while maintaining hair health.
For Half-Up Styles
Claw clips aren’t just for buns! A mini claw clip can be used to pin back the top section of hair for a chic half-up, half-down look. This style is perfect for casual outings and professional settings alike.
For Elegant Updos
Whether you’re going for a sleek French twist or a messy, textured bun, claw clips add an effortlessly sophisticated touch to any hairstyle. They help create polished looks without requiring excessive heat or styling products.
Claw clips can be adapted for any occasion, from casual, everyday looks to more polished styles. Their versatile nature makes them a must-have accessory for anyone looking to incorporate 90s hair trends into a contemporary beauty routine.
Other Iconic 90s Hair Trends Making a Comeback
Claw clips are at the forefront of the 90s hair revival, but they’re not the only nostalgic accessory gaining popularity. Several other hair trends from the decade have resurfaced, embraced by both Gen Z and millennials. Whether it’s scrunchies, butterfly clips, crimped hair, or zig-zag parts, these throwback styles are back and better than ever.
Scrunchies: The Timeless Hair Staple
Scrunchies were a defining hair accessory of the 90s, and their resurgence in recent years proves they’re more than just a passing trend. These soft, fabric-covered hair ties offer a stylish yet functional way to secure hair without causing damage.
Why They’re Back in Style
✅ Gentle on Hair – Unlike regular elastics that can pull and cause breakage, scrunchies are made with soft fabric that reduces tension, making them hair-friendly.
✅ Aesthetic Appeal – With endless colors, textures, and patterns available, scrunchies add a charming and stylish element to any look. From silky satin to velvet designs, they complement various outfits and occasions.
✅ Versatility – Whether worn in a high ponytail, bun, or even on the wrist as an accessory, scrunchies fit effortlessly into both casual and dressy outfits.
From sleek satin designs to oversized velvet ones, scrunchies have proven to be a go-to hair essential, blending comfort with retro charm.
Butterfly Clips: The Playful Y2K Accessory
Butterfly clips evoke nostalgia for the early 2000s. These tiny, colorful hair clips were a must-have in every 90s and Y2K hairstyle, often used to create whimsical, decorative looks.
Why They’re Trending Again
✅ Fun & Playful – Butterfly clips add a pop of color and creativity to any hairstyle, making them perfect for those who love a bold, nostalgic touch.
✅ Effortless Styling – They’re easy to clip into place, whether used to pin back small sections of hair or create a scattered, fairy-like effect.
✅ Festival & Y2K Fashion – With the return of Y2K trends, butterfly clips have become a staple for music festivals, themed parties, and everyday playful looks.
From soft pastel colors to metallic finishes, these clips bring back the carefree spirit of the 90s in a fresh, modern way.
Crimped Hair: Adding Texture and Volume
Crimped hair was one of the most iconic hairstyles of the late 90s and early 2000s. Known for its zig-zag waves and voluminous texture, crimped hair was a favorite among pop stars, models, and everyday trendsetters.
The revival of crimped hair has been fueled by the return of textured styles, adding a bold and playful element to contemporary beauty trends. It’s making a strong comeback as a statement look, perfect for those who love experimenting with volume and texture.
Why It’s Making a Comeback
Crimped hair has re-emerged as a bold and stylish statement, offering a fresh take on textured hairstyles. Unlike traditional curls or waves, crimped hair provides a unique, edgy texture that instantly stands out. Whether used for a subtle accent or a full-volume effect, this nostalgic trend is making waves in modern beauty trends.
Reasons for Its Resurgence
✅ Unique Texture – Unlike traditional curls or waves, crimped hair adds a distinct, edgy texture that enhances any hairstyle.
✅ Volume Boosting – Crimping the roots can create extra lift and fullness, making it perfect for those with fine or flat hair.
✅ Modern Updates – While the classic all-over crimped look remains, many people are incorporating subtle crimped sections into their hair for a fresh, updated twist.
With the right crimping tool or heatless braiding techniques, this nostalgic hairstyle is an easy way to add flair and dimension to any look.
Zig-Zag Parts—A Bold and Edgy Throwback
If you grew up in the 90s, you probably remember the zig-zag part—a hairstyle that instantly elevated any look. Using a pointed comb, this dramatic parting style made its appearance on red carpets, music videos, and teen magazines worldwide.
Why It’s Back in Style
✅ Edgy & Unique – Zig-zag parts add a bold, unexpected element to traditional hairstyles, making them a statement look.
✅ Easy to Achieve – With just a comb or even the tip of a bobby pin, anyone can create a zig-zag part in minutes.
✅ Perfect for Slicked-Back Styles – Whether paired with a sleek ponytail, bun, or half-up style, a zig-zag part instantly elevates the look.
Celebrities and influencers have been experimenting with throwback hair trends, bringing back the zig-zag part into everyday styling, proving that 90s-inspired hairstyles are here to stay.
How to Style Claw Clips for a Modern Look
While claw clips were a defining 90s hair accessory, their resurgence isn’t just about nostalgia. Today’s claw clip styles have been updated to suit modern beauty trends, offering a chic, effortless, and damage-free way to style hair. Whether you prefer a relaxed, casual vibe or a sleek and polished look, there’s a claw clip hairstyle for everyone.
Effortless Messy Bun
The messy bun is a go-to style for those who want to look effortlessly put together with minimal effort. Using a claw clip instead of a hair tie gives this classic style a more relaxed, voluminous finish.
How to Achieve the Look
1️⃣ Gather your hair into a loose ponytail or twist it at the nape of your neck.
2️⃣ Twist the hair upwards, securing the ends at the back of your head.
3️⃣ Clamp the claw clip over the twisted section, ensuring it holds the hair in place while remaining slightly loose for a casual, undone effect.
4️⃣ Pull out a few face-framing pieces to enhance the effortless vibe.
Why It Works
✅ Perfect for second-day hair or quick, on-the-go styling.
✅ Looks stylish while keeping hair secure without tugging.
✅ Works for both thick and fine hair, depending on the clip size.
Half-Up, Half-Down Hairstyle
The half-up, half-down look is a timeless hairstyle that works for all occasions, from casual outings to formal events. A claw clip makes it even more stylish and practical.
How to Achieve the Look
1️⃣ Section off the top half of your hair, leaving the bottom half down.
2️⃣ Gather the top section loosely at the crown of your head.
3️⃣ Twist the gathered hair and secure it with a medium-sized claw clip.
4️⃣ Let some strands fall naturally for a soft, effortless finish.
Why It Works
✅ Adds instant volume and dimension to the hair.
✅ Keeps hair out of your face while allowing movement and flow.
✅ Suitable for both short and long hair, depending on the clip size.
Sleek and Polished Claw Clip Styles
For a more refined and elegant look, claw clips can be used to create sleek, polished hairstyles. This style works well for professional settings or formal events.
How to Achieve the Look
1️⃣ Apply a smoothing serum or gel to tame flyaways and create a sleek finish.
2️⃣ Brush your hair back into a low ponytail or twist it neatly.
3️⃣ Secure the twist with a claw clip, making sure to tuck in all the strands for a neat, polished appearance.
4️⃣ For an extra chic touch, opt for a neutral or metallic claw clip that complements your outfit.
Why It Works
Claw clips offer a modern take on classic hairstyles, making them a perfect accessory for effortless styling. Whether you’re aiming for a chic French twist or a sleek low bun, claw clips allow you to achieve an elegant look without the need for excessive heat styling.
Reasons to Love Claw Clips
✅ A Modern Take on the Classic French Twist or Low Bun – Provides a refined, effortless look with minimal effort.
✅ Perfect for an Elegant, Put-Together Look Without Heat Styling – Ideal for those who want a polished hairstyle while keeping their hair healthy.
✅ Works Well on Straight and Wavy Hair for a Smooth Finish – Claw clips help secure styles neatly without creating dents or creases.
Best Hair Types for Claw Clips
Claw clips are incredibly versatile, but choosing the right style and size can make a big difference depending on your hair type.
Finding the Right Claw Clip for Your Hair Type
✅ Thick & Curly Hair – Large, strong claw clips with a sturdy grip work best to hold voluminous hair without slipping.
✅ Fine & Straight Hair – Smaller claw clips or textured finishes (matte or rubberized designs) help fine hair stay secure without sliding.
✅ Short Hair – Mini claw clips are ideal for short styles, allowing for adorable half-up or side-swept looks.
✅ Layered Hair – Claw clips with interlocking teeth help hold layers in place without creating bulk.
Whether you’re going for a messy bun, half-up style, or a sleek updo, claw clips offer a practical and stylish way to elevate your hairstyle while keeping it comfortable and damage-free.
Final Thoughts: Why 90s Hair Trends Are Here to Stay
The resurgence of 90s hair trends is not just about fashion—it’s a movement that blends nostalgia with modern practicality. Styles like claw clips, scrunchies, butterfly clips, and crimped hair have stood the test of time because they are both functional and fashionable.
The Blend of Nostalgia and Practicality
One of the biggest reasons 90s hair trends continue to thrive is their perfect balance between sentimental appeal and real-world convenience.
Why These Trends Continue to Dominate
✅ Nostalgia Factor – Millennials and Gen Z are obsessed with revisiting past decades, especially the fun and carefree aesthetics of the 90s and early 2000s. The rise of Y2K fashion has brought back everything from baby tees to low-rise jeans—and naturally, the hairstyles that defined that era are making a return too.
✅ Effortless Styling – Unlike high-maintenance hairstyles that require extensive heat styling or chemical treatments, 90s hair trends emphasize quick and simple styles. Claw clips, scrunchies, and butterfly clips allow for chic, low-maintenance updos that don’t cause hair damage.
✅ Functionality – Many of these accessories are actually better for hair health compared to modern alternatives. For instance, claw clips and scrunchies prevent breakage and reduce scalp tension, making them ideal for those who prioritize hair care.
The combination of these factors makes 90s hair trends more than just a fashion statement—they’re a practical choice that suits a fast-paced, modern lifestyle.
Predictions for Future Hair Trends
While 90s hair trends are currently dominating, the beauty industry is always evolving. Here’s what we might see in the future:
1. Even More Y2K Influence
✅ Expect bolder styles, like ultra-high ponytails, chunky highlights, and spiky buns, to gain traction.
✅ Beaded hair accessories and glitter-infused styles could make a major comeback, adding a playful twist to modern looks.
2. Natural & Minimalist Hair Trends
✅ As people focus on low-maintenance beauty, soft waves, air-dried hair, and simple updos will remain popular.
✅ Hair accessories will continue to be functional yet stylish, just like claw clips and scrunchies.
3. Sustainable & Eco-Friendly Hair Accessories
✅ More brands are producing hair accessories made from recycled or biodegradable materials, promoting sustainability.
✅ Consumers will shift towards high-quality, long-lasting pieces rather than fast-fashion hair accessories.
4. The Return of Early 2010s Trends
✅ Fashion trends cycle every 20 years, which means we might soon see the return of boho waves, oversized headbands, and fishtail braids from the early 2010s.
Ultimately, 90s hair trends are not going away, but they will continue to evolve with modern influences. Whether you love claw clips for their practicality or simply enjoy the nostalgic feel of butterfly clips, these styles offer the perfect mix of fashion and function for today’s beauty trends.
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