We’re Loving the Flirty Vibes of TikTok’s Coquette makeup Trend

Introduction

TikTok has become the runway for modern beauty trends, transforming bedrooms into beauty studios and everyday users into makeup mavens. Every scroll brings us a flurry of tutorials, transformations, and trendsetting aesthetics that dominate For You Pages worldwide. The captivatingly feminine coquette makeup trend has become a popular beauty movement on TikTok.

The “Coquette” aesthetic has exploded in popularity, creating waves not just for its delicate, dreamy appearance but also for its nostalgic pull. Think flirtatious charm, soft pink hues, glossy pouts, fluttery lashes, and that unmistakable aura of romantic innocence. It’s not just a look—it’s a mood, a vibe, a story of sweet seduction told through makeup brushes and blush palettes.

In this in-depth exploration, we’re delving into the captivating charm of coquette makeup: its true essence, its rise to popularity among Gen Z, and the effortless ways to replicate it. We’ll take you through the aesthetic’s roots, walk you through a step-by-step tutorial, showcase must-have products, explore the influence of celebrities and TikTok creators, and even suggest how to pair your coquette face with the perfect fashion picks. Are you prepared to embrace the soft-girl era? Let’s get into the details.

What is the coquette aesthetic?

The word “coquette” might sound French and fancy, and well, it is—but it’s also so much more. At its core, the coquette aesthetic is all about a hyper-feminine, flirty, and youthful energy. It’s where vintage elegance meets modern-day softness. The style leans into femininity in all its romantic, delicate glory—blush-pink cheeks, heart-shaped lips, long lashes, ribbons in hair, and a look that whispers instead of shouts.

Originally rooted in the French term for a flirtatious woman, “coquette” carries historical weight that spans centuries. But on TikTok, it’s been reborn as a Gen Z love letter to girlhood, softness, and the art of subtle seduction. The aesthetic overlaps with others like balletcore, cottagecore, and even old money vibes—but what sets coquette apart is its intentional celebration of playful charm.

The coquette girl isn’t just about the makeup; she’s an entire persona. She writes love letters, wears lace, sips tea, and collects vintage perfume bottles. Her beauty look, however, is what draws us in—the flushed cheeks, the perfectly lined lips, and those innocent yet knowing eyes. With over a billion views under hashtags like #CoquetteMakeup and #CoquetteAesthetic, it’s clear the internet isn’t just loving the look—they’re obsessed with the entire fantasy.

Historical Roots and Cultural Influences

To truly appreciate the coquette aesthetic, we need to look backward—way back. The roots of this trend are laced with old-school glamour from the 1950s and 60s, echoing the beauty icons of that era. Think Brigitte Bardot’s sultry cat eyes and voluminous hair or Audrey Hepburn’s soft brows and delicate features. There’s a quiet elegance to it, a vintage flair that’s being lovingly revived by TikTok’s creative Gen Z community.

Culturally, this look draws heavy inspiration from French femininity—soft, romantic, and a little mysterious. Add in modern muses like Lana Del Rey, whose melancholic glam and retro-chic beauty looks practically define the coquette vibe, and you’ve got an aesthetic that feels both timeless and timely.

There’s also a distinct literary flair that influences this trend. From Lolita-inspired visuals (though controversial) to vintage romance novels, the coquette aesthetic is a blend of fashion, beauty, and fiction. It’s where the fantasy of being a dreamy, desirable ingénue is made wearable—and TikTok has transformed it into a global movement. Whether it’s the influence of historical fashion or modern pop culture, the coquette aesthetic is a delicious mix of past and present, flirt and finesse.

Key Elements of Coquette Makeup

Coquette makeup isn’t about piling on products—it’s about creating a soft, youthful allure with strategic choices. What are the signature elements of coquette makeup? Think fresh, flushed skin, juicy lips, long lashes, and just the right amount of shimmer. It’s equal parts innocent and provocative—a look that feels like it’s inviting you into a Jane Austen novel but with a swipe of gloss and a TikTok filter.

Let’s break it down:

• Soft, Glowy Skin: The canvas is key. Dewy, hydrated skin sets the tone. Skip the heavy matte foundations and reach for skin tints or light coverage bases.

• Flushed Cheeks: The blush is perhaps the most important element. It’s not just on the cheeks—it’s on the nose, the temples, and sometimes even the chin. Cream blushes in pinks, peaches, or even berry tones create that youthful, just-blushed-from-embarrassment look.

• Dreamy Eyes: Light, shimmery shadows in soft pinks, champagnes, and lilacs. Liner is minimal but effective—a soft wing, a tightline, or just enough to make the lashes pop.

• Fluttery Lashes: Think long, wispy, almost doll-like lashes. A good curling mascara or individual falsies makes all the difference.

• Glossy Lips: High-shine, plump lips in natural pink or cherry tones. Lip oils and glosses reign supreme, often layered over a softly blurred lip stain or pencil.

The goal of coquette makeup isn’t to look like you tried too hard. It’s to look effortlessly enchanting—as if you were born with that glow and charm. It’s flirtation without bold colors, allure without harsh lines. Every feature is softened, romanticized, and idealized to perfection.

The Role of Skin in Coquette Beauty

Mastering the coquette look begins with the skin. This aesthetic doesn’t leave room for heavy contouring or matte finishes. Instead, it embraces skin that looks like skin—but better. The vibe is, “I just drank three liters of water and got eight hours of sleep under silk sheets.”

Firstly, preparation is crucial. Before a single drop of makeup hits your face, the coquette girl is indulging in hydrating serums, glowy primers, and lightweight moisturizers. Products with hyaluronic acid, niacinamide, and a luminous finish are your go-tos. The base should look juicy, plump, and naturally radiant.

If you use foundation, keep it minimal. Skin tints or BB creams that let freckles and natural texture peek through are the preferred options. It’s not about masking imperfections—it’s about enhancing your natural beauty in a soft-focus way.

Highlighter also plays a subtle but essential role. Liquid or cream formulas in champagne or rose-gold hues get tapped into high points of the face—cheekbones, brow bones, nose bridge, and even the Cupid’s bow. The glow is never blinding but always present.

Blurring primers and setting sprays with a radiant finish contribute to achieving the desired outcome. The result is skin that radiates from within, akin to the golden hour’s perpetual illumination. The skin radiates from within, akin to being permanently illuminated by the golden hour. It’s the kind of complexion that makes people wonder if you’re in love or just really, really good at skincare.

What is the coquette makeup trend?

At its essence, the coquette makeup trend is a dreamy fusion of delicate femininity, nostalgic romanticism, and youthful charm—all filtered through a modern TikTok lens. The word “coquette” originates from the French language, meaning a flirtatious woman who uses charm, elegance, and playfulness to captivate. This definition lays the groundwork for an aesthetic that celebrates the soft power of seduction through subtlety rather than bold dramatics. And when it comes to makeup, that philosophy translates beautifully.

Coquette makeup is not about full-glam contouring, neon palettes, or razor-sharp brows. It’s the opposite. It’s about whispering femininity with every flick of a mascara wand or dab of blush. The look is all about enhancing natural features with a soft-focus finish—think flushed cheeks, a dewy glow, glossy lips, and fluttery lashes that feel like they were kissed by a vintage romance novel. It’s the kind of look that says, “I just walked out of a love poem.”

This aesthetic exploded thanks to TikTok, where creators began showcasing soft, ethereal looks under the #CoquetteMakeup and #CoquetteAesthetic hashtags. Videos of slow-motion spins in floral dresses, blush-heavy makeup routines, and girlish accessories like ribbons and pearls began to dominate For You Pages, and before we knew it, the coquette look had made its way from niche to mainstream.

Please share where this trend originally started. To understand the trend’s origin, we need to explore its deep connection to vintage femininity and romanticism.

Coquette makeup is heavily inspired by beauty icons of past decades—particularly the 1950s and 60s, when soft glam and hyper-feminine styling were at their peak. Women like Brigitte Bardot and Audrey Hepburn embodied the flirty, delicate beauty that the coquette trend now emulates. Their use of soft eyeshadow, fluttery lashes, and subtle lip tints laid the groundwork for this modern revival. There’s also a hint of 18th-century Marie Antoinette elegance mixed in—rosy cheeks, pale complexions, and pastel everything.

The romanticism runs deep. This aesthetic isn’t just a look; it’s a feeling. It romanticizes the everyday, turning a walk to the coffee shop into a scene from a period drama. It celebrates the softness, the subtle allure, and the art of blushing at compliments. In a world that often celebrates boldness and hustle, the coquette trend slows things down and lets beauty breathe.

Beyond its vintage flair, the coquette trend draws from several powerful cultural influences that have shaped its current form. One major touchstone is the controversial but visually iconic Lolita fashion and aesthetic, which began in Japan but has since influenced Western beauty and fashion through its exaggerated innocence and doll-like presentation. While the original Lolita movement focused on fashion more than makeup, its ethos—sweet, youthful, and romantic—echoes loudly in coquette visuals.

Then there’s the Y2K revival, which brought with it high-gloss lips, soft pastels, and a playful approach to femininity. Combine these trends with modern-day “clean girl” aesthetics, and you get a look that’s effortlessly flirty but meticulously curated.

And we can’t discuss coquette without mentioning the muse of all muses: Lana Del Rey. Her melancholic music, vintage filters, flower crowns, and cinematic eyeliner have made her an icon of modern coquette energy. She doesn’t just wear the look—she is the look. Her entire persona has become a blueprint for what it means to channel that dreamy, old-Hollywood-meets-soft-girl aesthetic. Her influence has solidified the coquette makeup trend as not just a fleeting look but a lasting vibe.

Lastly, soft glam culture has helped give the coquette aesthetic its wearable, day-to-day appeal. It bridges the gap between fantasy and function—making it possible to wear this look to brunch, a date, or even just for lounging around feeling cute. It’s glam without being “too much,” flirty without being provocative, and nostalgic without feeling outdated.

In short, the coquette makeup trend is a stunning mix of vintage beauty, romantic storytelling, and cultural homage—packaged into a modern, TikTok-approved format. It’s more than just blush and gloss. It’s an identity, a mood, and a revolution of femininity in its softest, most powerful form.

Why Everyone Is Obsessed: The Appeal of Coquette Beauty

What is it about coquette beauty that has captivated individuals ranging from Gen Z girls to beauty influencers and beyond? What makes this ultra-feminine, rose-colored trend resonate so deeply in a world saturated with fast-changing aesthetics and TikTok-fueled fads? The truth is, the coquette makeup trend delves into something more profound than just pretty eyeliner and flushed cheeks. It weaves together psychological allure, cultural shifts, and the deep emotional undercurrent of self-expression. Let’s unpack why it’s become an obsession.

The Psychology of Innocence Meets Sensuality

At the heart of the coquette aesthetic lies a delicate balance—the juxtaposition of innocence and sensuality. It’s this tightrope walk between sweet and seductive that captivates audiences so powerfully. Psychologically speaking, this combination taps into age-old storytelling tropes: the ingénue, the mysterious beauty, and the romantic muse. There’s something magnetic about a look that feels both approachable and elusive.

Coquette makeup, with its soft blush and glossy lips, speaks to an idealized femininity—a version of girlhood that feels safe, tender, and almost poetic. But the allure comes in the subtle nod to seduction: a perfectly placed highlighter on the Cupid’s bow, lashes that flirt without saying a word, or the gentle pout of a cherry-tinted lip. This interplay between purity and passion resonates deeply. It offers a kind of gentle rebellion—power without aggression, beauty without boldness.

In a world where femininity is frequently associated with either fragility or empowerment, coquette makeup asks, “Why not both?” It lets wearers lean on softness as strength. This gives them a distinct psychological advantage: the ability to stand out without making a loud noise.

Social Media: The Ultimate Aesthetic Amplifier

The rise of coquette beauty wouldn’t have been possible without social media’s visual engine—especially TikTok and Instagram. These platforms thrive on aesthetic storytelling. A short, 15-second video of someone applying blush while Lana Del Rey plays in the background can spark millions of views and inspire countless recreations. And let’s be honest—coquette content is just visually irresistible.

With its romantic filters, delicate lighting, and retro vibes, coquette beauty fits perfectly into social media’s obsession with aesthetics. From curated flat lays of pearl hairpins and vintage perfume bottles to slow-motion spins in lace dresses, the coquette narrative is tailor-made for digital consumption. Particularly, TikTok creators have embraced this trend, showcasing everything from comprehensive tutorials to captivating “Get Ready With Me” (GRWM) videos that immerse viewers in the fantasy.

More than just a makeup look, coquette beauty becomes a story—a soft, feminine fairy tale lived out through short videos, music overlays, and dreamy visuals. It’s shareable. It’s recreatable. And it’s algorithm-friendly, which means once it started trending, it exploded overnight.

Let’s not forget the role of hashtags like #coquetteaesthetic, #coquettemakeup, and #softgirlvibes. These helped communities form and allowed creators to continuously innovate within the trend—giving rise to micro-trends like “dark coquette” or “clean coquette.” The aesthetic has now extended into fashion, décor, and even lifestyle content, making it a digital subculture with real-world impact.

Gen Z’s Love Affair with Soft Rebellion and Self-Expression

Coquette makeup may look like it’s all about softness, but it’s also quietly revolutionary. For Gen Z, a generation deeply steeped in social awareness and identity exploration, the aesthetic offers more than beauty—it offers freedom of expression. This trend allows young people, particularly women, to reclaim traditionally “feminine” traits that were once dismissed as shallow or submissive.

In embracing coquette beauty, Gen Z is pushing back against societal expectations. They’re saying, “Yes, I wear pink blush and ribbons—and yes, I still demand to be taken seriously.” That’s the soft rebellion at play here. Coquette isn’t regressive; it’s reflective. It takes what was once considered overly girly or performative and turns it into a badge of power.

There’s also an emotional draw. Gen Z has grown up during uncertain times—economic instability, a pandemic, climate anxiety, and constant online pressure. Coquette beauty offers a romantic escape, a return to simpler times when beauty wasn’t about perfection but about play. It’s a form of aesthetic therapy, creating a bubble of softness in a world that often feels harsh and hyper-competitive.

And perhaps most importantly, coquette makeup isn’t about perfection or performance. Unlike traditional beauty standards, it allows for fluidity. Your blush can be overdone. Your lashes can be imperfect. There’s freedom in the messiness, the experimentation, and the daydream. Gen Z embraces this freedom, as it allows them to simultaneously embody the roles of a princess and a rebel, a muse and an artist.

In essence, the coquette makeup trend isn’t just a phase—it’s a cultural movement. It appeals to our senses, our psychology, and our collective longing for softness in a world that rarely allows it. That’s why everyone is obsessed—and that’s why the trend isn’t going away anytime soon.

Signature Elements of the Coquette Makeup Look

Creating a soft, romantic vibe with a touch of flirtation is the key to nailing the coquette makeup look. The coquette look isn’t about dramatic contouring or sharp cut creases—this aesthetic is steeped in softness, delicacy, and a vintage charm that’s both playful and dreamy. Think about stepping into the pages of an old romance novel or floating through a fairytale forest in slow motion. The enhancement of each feature is subtle, never overwhelming. Let’s break down the signature features that define the coquette look and make it instantly recognizable on TikTok, Instagram, and beyond.

Flushed cheeks with soft pink or peach tones

Perhaps the most defining element of the coquette face is the blush—lots of it. This trend doesn’t hold back on the rosy glow. The idea is to recreate the look of being caught in a sweet moment of laughter or feeling bashfully enamored. Think naturally flushed, like you just ran into your crush on a spring morning.

The blush is typically applied not just to the apples of the cheeks but also across the nose bridge (commonly called the “sun-kissed” method) and up toward the temples for a more lifted, doll-like effect. Cream and liquid blushes are preferred over powders because they melt into the skin, giving a second-skin finish that looks like you’re truly glowing from within.

Color-wise, soft pinks, peaches, and muted rose tones dominate the coquette palette. Think “baby cheeks,” but add a whisper of elegance. The shades are youthful, romantic, and universally flattering. Some TikTok creators even double-layer their blush—first applying a stain for long wear, then a cream blush for dewy vibrance.

Doe Eyes: long lashes, white eyeliner, pastel shadow

Eyes are the windows to the soul—and in coquette makeup, they’re framed like works of art. The coquette eye is all about that wide-eyed, innocent “doe-eyed” look that invites attention without screaming for it.

Start with a light, pastel eyeshadow base—lavender, champagne, pale pink, or even a soft shimmer. These shades help brighten the eye area and create a dreamy, diffused effect. The focus is never on bold or dark shadows; instead, the goal is to make the eyes appear larger, more awake, and almost cartoonishly sweet.

White eyeliner or beige pencil applied to the waterline is a game-changer here. It visually opens up the eyes, giving you that doll-like appearance that’s a hallmark of the coquette aesthetic. Some even go a step further by applying a tiny bit of highlighter to the inner corners and just below the brow bone to make the eyes sparkle subtly.

And of course, no coquette eye is complete without long, fluttery lashes. Whether you’re a fan of lengthening mascaras, lash lifts, or delicate falsies (individual lashes are ideal), the result should be soft and feminine—more flutter, less drama. Avoid spidery or clumpy looks; instead, think light, wispy, and romantic.

Glossy Lips with a Plump, Kissable Finish

A Coquette lip doesn’t shout—it pouts. The lips appear soft, juicy, and freshly kissed. The key here is gloss, and lots of it. The standard is to have glossy lips with a hint of tint. They reflect light beautifully, give the lips a plumper appearance, and complement the flushed cheeks perfectly.

Start with a lip tint or stain in shades like soft cherry, petal pink, or even a muted coral. Blend it into the center of your lips and feather it outward. Then, top it off with a high-shine gloss or lip oil. The result? The result is a plump, pillowy lip that looks healthy, hydrated, and totally smooch-worthy.

Some TikTok creators add a dab of gloss to the Cupid’s bow and the center of the lower lip to enhance dimension. A clear gloss over a softly blurred lip liner can also create that effortless, “just-bitten” look that feels sensual yet subtle—the perfect coquette vibe.

Soft Brows and Natural Skin

Brows in the coquette trend aren’t bold or overly defined. Instead, they’re soft, natural, and slightly fluffy, mimicking the relaxed beauty of old Hollywood stars or romantic literature characters. The idea is to frame the face without stealing focus from the eyes or lips.

Think feathered brows, often achieved with brow gels or pens that mimic natural hairs. The shape is usually straight to slightly arched, with minimal filling in—just enough to enhance your features while keeping the overall look gentle and approachable.

What is the significance of the skin? It’s all about looking naturally radiant. Forget full-coverage foundation; the coquette aesthetic leans heavily on skin tints, BB creams, or dewy primers that let your real skin shine through. Freckles? Embrace them. Texture? Don’t hide it. The vibe is clean, hydrated, and ever so slightly flushed.

Add a touch of liquid highlighter to the cheekbones, nose bridge, and temples to catch the light and give that “lit-from-within” glow. Setting sprays with a dewy finish can also help melt all the layers together for a seamless, radiant base.

Optional Add-Ons: Faux Beauty Marks or Glitter for Ethereal Finish

If you want to take your coquette look to the next level, there are a few optional elements that can add an extra dose of whimsy and charm.

• Faux beauty marks are a popular coquette flourish. Placed strategically—under the eye, near the lip, or on the cheekbone—they evoke classic beauty icons like Marilyn Monroe and Cindy Crawford. Use a brown eyeliner or brow pen to add a tiny dot, then pat lightly to soften.

• You can add fine glitter or shimmer to the lids, cheekbones, or even the collarbone for an ethereal, fairy-like glow. Think sparkle, not sparkle overload. A little bit goes a long way in adding dimension and enchantment to your final look.

Must-Have Products to Nail the Coquette Vibe

Achieving the coquette makeup look is all about selecting products that enhance your natural beauty with soft, romantic hues and delicate finishes. From flushed cheeks to glossy lips, the right products can help you embody this flirtatious and feminine aesthetic. Below is a curated list of must-have items to help you perfect the coquette vibe, along with some budget-friendly alternatives.

Blush: Rare Beauty Soft Pinch Liquid Blush and Glossier Cloud Paint

Rare Beauty Soft Pinch Liquid Blush
Renowned for its highly pigmented formula, Rare Beauty’s Soft Pinch Liquid Blush offers a natural-looking flush that blends seamlessly into the skin. A small amount is sufficient to achieve a long-lasting, dewy finish that perfectly captures the coquette aesthetic. Users appreciate its buildable nature and the wide range of shades suitable for various skin tones.

Glossier Cloud Paint
Glossier’s Cloud Paint is renowned for its gel-cream formula, which produces a sheer, buildable color that replicates a natural, flushed look. It’s easy to apply and blends effortlessly, making it a favorite for achieving that soft, romantic glow characteristic of the coquette style.

Affordable Alternatives:

• e.l.f. Camo Liquid Blush: Praised for its pigmentation and blendability, this blush offers a similar effect to Rare Beauty’s at a fraction of the price.

• Maybelline Cheek Heat: This gel-cream blush provides a natural flush and is often compared to Glossier’s Cloud Paint as a budget-friendly dupe.

Highlighter: Charlotte Tilbury Beauty Light Wand

Charlotte Tilbury Beauty Light Wand
This highlighter is known for its luminous finish, adding a soft-focus glow to the high points of the face. It’s easy to blend and provides a radiant sheen without emphasizing texture, aligning perfectly with the coquette emphasis on dewy skin. ​

Affordable Alternative:

• • e.l.f. Halo Glow Blush Beauty Wand: Known for its cost-effective alternative to Charlotte Tilbury’s highlighter, this product offers a similar radiant finish.

Lip Products: Dior Lip Glow and Fenty Beauty Gloss Bomb

Dior Lip Glow
A cult favorite, Dior’s Lip Glow enhances the natural color of your lips while providing hydration and a subtle tint. Its balm-like texture and sheer finish make it ideal for achieving the soft, kissable lips central to the coquette look.

Fenty Beauty Gloss Bomb
Known for its high-shine finish and universally flattering shades, Fenty’s Gloss Bomb delivers a luscious, plump look to the lips. Its non-sticky formula and addictive peach-vanilla scent add to its appeal, making it a staple for the coquette aesthetic. ​

Affordable Alternatives:

• NYX Fat Oil Lip Drip:

  • This lip gloss offers a similar glossy finish and hydration as Dior’s Lip Glow at a more accessible price point. 

  • • Maybelline Lifter Gloss: Often regarded as an affordable alternative to Fenty’s Gloss Bomb, this gloss offers a high shine and a plumping effect.

Eye Makeup: Too Faced Better Than Sex Mascara and Urban Decay Shimmer Eyeshadow

Too Faced Better Than Sex Mascara
This mascara is famed for its volumizing and lengthening effects, creating the dramatic, fluttery lashes essential to the coquette look. Its deep black formula and hourglass-shaped brush help achieve a false-lash effect.  

Urban Decay Moondust Eyeshadow in ‘Space Cowboy.
For a touch of shimmer, Urban Decay’s ‘Space Cowboy’ offers a sheer, glittery finish that adds a subtle sparkle to the eyes, enhancing their natural allure without overpowering the look.  

Affordable Alternatives:

• L’Oréal Voluminous Lash Paradise Mascara: Often compared to Too Faced’s mascara, this product offers similar volumizing effects at a lower price point.

• ColourPop Super Shock Shadow in ‘Ritz’: This eyeshadow provides a comparable shimmer to Urban Decay’s ‘Space Cowboy’ and is budget-friendly. ​

By incorporating these products into your makeup routine, you can effortlessly achieve the soft, romantic, and flirtatious essence of the coquette aesthetic. Whether you opt for high-end favorites or their affordable counterparts, the key lies in selecting items that enhance your natural features with delicate, feminine touches.

TikTok Influencers & Celebrities Rocking the Coquette Aesthetic

The coquette aesthetic has gracefully woven its way through social media platforms and red carpets alike, captivating audiences with its blend of vintage femininity and modern allure. This delicate yet impactful style has been embraced by a myriad of TikTok influencers and celebrities, each adding their unique touch to the trend. Let’s explore the key figures who have become synonymous with the coquette vibe and highlight some must-watch video tutorials to help you achieve this enchanting look.

Top TikTok creators are embracing the coquette trend.

TikTok has been instrumental in popularizing the coquette aesthetic, with numerous creators showcasing their interpretations through fashion, makeup, and lifestyle content. Here are a few standout influencers:​

• Sophie Grace (@s.ophiegracee): Known for her detailed makeup tutorials, Sophie offers step-by-step guides to achieving the coquette look. Her videos often feature soft pink hues, fluttery lashes, and subtle shimmer, embodying the essence of coquette beauty.​

• Elisha Anto (@elishaanto): Elisha’s content delves into the journey of adopting the coquette aesthetic, providing insights into fashion choices, accessories, and the overall lifestyle that complements this trend.​

• Jasmin Lily (@jasminnlily_): Jasmin shares inspiring makeup ideas tailored for special occasions like Valentine’s Day, incorporating elements such as pink eyeshadow and glitter accents to enhance the coquette allure.

These creators, among others, have cultivated communities where enthusiasts can draw inspiration and learn the nuances of the coquette style.​

Notable Celebrities Exemplifying the Coquette Aesthetic

Beyond social media, several celebrities have seamlessly integrated the coquette aesthetic into their public appearances, influencing fashion and beauty trends worldwide:​

• Lana Del Rey: Often regarded as the epitome of the coquette aesthetic, Lana’s style is characterized by vintage-inspired outfits, soft makeup, and romantic accessories like bows and pearls. Her music and visuals often encapsulate themes of delicate femininity intertwined with a hint of melancholy, resonating deeply with Coquette enthusiasts.​

• Sabrina Carpenter: Transitioning from a Disney star to a fashion icon, Sabrina has embraced the coquette aesthetic through her sartorial choices. Notably, her appearance at Coachella featured a micro mini dress with feather trims, exuding a playful yet sophisticated vibe.

• Sydney Sweeney: The ‘Euphoria’ actress has been spotted channeling the coquette aesthetic, notably in a custom lace Richard Quinn dress featuring an off-the-shoulder neckline and thigh-high slit. Her style choices often blend classic femininity with contemporary trends, aligning perfectly with the coquette ethos.

These celebrities serve as muses for those looking to incorporate coquette elements into their own wardrobes, demonstrating the versatility and timeless appeal of the aesthetic.​

Video tutorials are worth watching.

For those eager to master the coquette look, several TikTok tutorials offer comprehensive guidance:​

• Sophie Grace’s Extended Coquette Makeup Tutorial: This video provides an in-depth walkthrough of achieving the quintessential coquette makeup, focusing on foundation, contour, blush, and more.

• Jasmin Lily’s Valentine’s Day Coquette Makeup Ideas: Offering inspiration for romantic occasions, this tutorial showcases makeup looks that emphasize soft pink tones and subtle shimmer, perfect for embodying the coquette aesthetic.​

• Elisha Anto’s Journey to Becoming a Coquette Aesthetic Influencer: Elisha shares her personal experience in adopting the coquette style, offering tips on fashion, accessories, and the mindset that complements the aesthetic.​

These tutorials not only provide practical steps but also inspire viewers to personalize the coquette aesthetic to suit their individual preferences.​

By drawing inspiration from these influencers and celebrities and utilizing the wealth of tutorials available, anyone can embrace and embody the timeless charm of the coquette aesthetic.

The Coquette Aesthetic Beyond Makeup

While coquette beauty often starts with makeup—think flushed cheeks, fluttery lashes, and glossed lips—it doesn’t stop there. The true essence of the coquette aesthetic lies in its entire lifestyle, extending beyond the vanity mirror into fashion, hair, attitude, and everyday rituals. It’s about cultivating a vibe that feels tender, romantic, nostalgic, and unmistakably feminine. Let’s dive into how the coquette aesthetic flourishes beyond cosmetics and influences everything from wardrobe choices to personal mindset.

Coquette fashion: bows, lace, mini dresses, and vintage allure.

Coquette fashion is where the dreamy, girlish fantasy of this aesthetic truly comes to life. The goal is to create a look that feels like a modern-day muse plucked from a vintage diary. Soft silhouettes, delicate fabrics, and feminine details are the foundation. Whether it’s a ballet-inspired outfit or a touch of Parisian chic, the Coquette wardrobe is curated with care, emotion, and a whole lot of charm.

Key fashion elements include

• Bows everywhere: in your hair, on your shoes, tied on your bags. Bows are the signature Coquette motif. They instantly add a whimsical, flirty flair to any outfit.

• Lace and ruffles: Whether it’s a lace-trimmed camisole or a frilly blouse, texture plays a big role. Fabrics like satin, silk, and chiffon are favorites for their soft movement and romantic feel.

• Mini dresses and skirts: Short, sweet, and subtly seductive—mini dresses in pastel shades, floral prints, or vintage silhouettes are perfect for capturing the coquette vibe. Pair them with thigh-high stockings or dainty ankle socks for extra effect.

• Pearls and delicate jewelry: You should strive for understated elegance. Think pearl chokers, heart-shaped earrings, or dainty gold chains.

• Muted, pastel, or vintage color palettes: Pinks, creams, baby blues, and soft lilacs dominate the coquette closet. Even deeper shades like burgundy or chocolate are worn in romantic cuts to keep the mood soft and sultry.

Ultimately, coquette fashion is about playful femininity with a nostalgic twist. It invites you to romanticize your wardrobe and curate outfits that feel like love letters in clothing form.

Hairstyling: Soft Waves, Curtain Bangs, and Ribbon Accents

Your hair isn’t just an afterthought in the coquette aesthetic—it’s another canvas for expression. Hairstyles that exude softness, volume, and vintage charm are key. The overall goal is to look effortlessly styled, like you just woke up from a dreamy nap with your hair falling perfectly into place.

Here’s how coquette girls are styling their hair:

• Coquette hairstyles rely heavily on soft waves or loose curls. They add volume, movement, and a sense of romantic ease. Use a large-barrel curling iron or braid your hair overnight to achieve that soft, tousled wave.

• Curtain bangs: Flowy, face-framing bangs that sweep to the side are super popular in this trend. They give off that 70s French-girl vibe while softening the features and adding an effortless touch.

• Ribbon accents and bow clips: Hair accessories are non-negotiable. Whether tied around a ponytail, wrapped in a braid, or pinned behind the ear, ribbons instantly elevate your hairstyle to coquette levels. Bonus points for vintage-inspired velvet or satin ribbons.

• Half-up, half-down styles: This effortless go-to hairstyle is flirty, classic, and perfect for showcasing both your waves and your accessories.

• Romantic updos: Loose buns with a few tendrils falling out or braided crowns can be ideal for more elevated or “old-money” takes on the aesthetic.

The key to coquette hair is that it always looks a little undone—never too polished, always a little playful.

Lifestyle and Attitude: Embracing Softness, Slow Beauty, and Romantic Vibes

More than anything, coquette is a mindset. It’s a lifestyle rooted in intentional softness, a rebellion against the fast-paced, hustle-culture world we live in. Instead of chasing perfection, the coquette girl finds beauty in slowness, detail, and emotion.

Here’s how this aesthetic spills into everyday life:

• Embracing “soft girl energy”: This means allowing yourself to be vulnerable, emotional, and gentle. It’s about reclaiming femininity as powerful and leaning into tenderness in a world that often praises toughness.

• Romanticizing the everyday: Coquette girls don’t wait for special occasions—they turn daily routines into moments of magic. That could mean writing in a floral journal with a quill pen, sipping tea from a vintage teacup, or wearing perfume just to feel pretty at home.

• Slow beauty rituals: We never rush skincare. We treat it like a self-care ceremony, complete with calming music, candlelight, and products that pamper the skin. The coquette lifestyle favors nourishing oils, delicate scents, and routines that feel luxurious, even if they’re simple.

• Vintage hobbies and habits: Reading romantic novels, painting, baking pastries, collecting old letters or antique trinkets—these hobbies all align with the coquette way of living. It’s about curating joy, not chasing trends.

• Subtle rebellion: Though soft and feminine, the coquette girl is not a pushover. Choosing to lean into girlish aesthetics in a society that often devalues them is, in itself, an act of defiance. It’s about saying, “I can be delicate, strong, romantic, and independent.”

Is Coquette Makeup Here to Stay?

Every year, new beauty trends flood our feeds on TikTok and Instagram—some vanish within weeks, while others evolve into long-term movements. Therefore, the question naturally emerges: Is coquette makeup merely a passing fad, or is it a permanent trend? The answer lies in understanding its unique blend of trendiness and timelessness and how it’s already beginning to evolve into something much bigger than a fleeting fad.

Trends vs. Timeless Appeal

To call the coquette aesthetic a mere trend would be an oversimplification. Sure, it exploded on TikTok and rode the viral wave—but its roots stretch far beyond the scroll. There’s something innately timeless about its core elements: rosy cheeks, long lashes, soft lips, and delicate glamour. These have been beauty staples for decades, dating back to vintage Hollywood icons and the classic ingénues of literature and film.

What gives Coquette its staying power is its fusion of old and new. It takes time-honored beauty cues—like the flutter of Marilyn Monroe’s lashes or the coy smile of a 1950s starlet—and breathes new life into them with Gen Z flair. It’s nostalgic, yet it doesn’t feel outdated. In fact, it feels revolutionary in how it brings femininity to the forefront at a time when minimalism has dominated beauty for years.

Where some trends demand a total overhaul of your routine, coquette makeup blends effortlessly with what many already do. A little more blush here, a touch more gloss there—it’s incredibly adaptable, which is why it continues to gain popularity.

How the Aesthetic Is Evolving Into Daily Wear

Initially, coquette makeup may have been reserved for content creation, themed events, or photo shoots. But now, it’s becoming a day-to-day staple for more and more people. Why? This appeal is primarily due to its wearable nature. It enhances natural beauty without the need for 30-step routines or heavy glam products.

Instead of being defined by just the aesthetics, it’s shifting into a mindset-driven approach to beauty. Soft brows, barely-there eyeshadow, tinted gloss, and flushed skin can be done in under 10 minutes, making it ideal for students, professionals, and anyone who loves a subtle, romantic look that doesn’t feel overdone.

We’re also seeing mini evolutions of the coquette trend to fit different lifestyles:

• Clean Coquette: Where soft glam meets a clean girl, combining glossy lips and cream blush with slick buns and minimal makeup.

• Dark Coquette: A moodier version, incorporating deeper tones like plum, mauve, or wine with the same softness and flirtation.

• Soft Grunge Coquette: A mix of romantic femininity and ’90s edge—think Lana Del Rey but with a smudged liner and attitude.

What’s key here is that coquette makeup has found its way into daily routines, showing it’s more than a phase—it’s become a signature.

Predictions for the Next Evolution of “Coquette-Core”

Like all aesthetics, “coquette-core” won’t remain static. But that’s not a sign of fading—it’s a sign of maturing. The next wave of coquette beauty is expected to branch out in exciting, diverse ways:

• More Inclusive Interpretations: As the aesthetic spreads, expect more creators and brands to tailor Coquette makeup for all skin tones, face shapes, and gender expressions. The sweet, flirtatious vibe is universal—and the industry is catching up.

• Sustainability and Skin-Centric Beauty: The move toward skin-first makeup and sustainable beauty aligns perfectly with the slow, intentional essence of Coquette. Think multi-use cream products, refillable packaging, and clean ingredients that enhance rather than mask.

• Couture Coquette: As seen on runways and red carpets, high fashion is beginning to embrace the coquette identity. Expect to see elevated versions of the aesthetic—bold ribbons, exaggerated lashes, statement blushes—in editorial shoots and luxury campaigns.

• Digital Coquette Culture: The aesthetic is likely to solidify its place not only in beauty but across digital lifestyle content. From curated playlists to romantic journaling, ambient “soft-girl” YouTube channels, and pastel-themed Pinterest boards, coquette-core will evolve into a holistic lifestyle movement that influences art, media, and self-expression online.

• Tech-Enhanced Coquette Beauty: With AI and AR beauty filters becoming more sophisticated, don’t be surprised to see coquette-specific makeup filters or digital “blush mapping” tools to guide users in real-time. The future of beauty is interactive, and coquette vibes are poised to ride that wave.

Final Thoughts: Should You Try the Coquette Trend?

If you’ve been scrolling through TikTok and catching glimpses of dreamy lashes, dewy cheeks, and perfectly tied bows, it’s likely that the coquette aesthetic has already captivated you with its sweet allure. And here’s the thing: it’s not just a passing social media phase—it’s a celebration of softness, beauty, and femininity in a world that often rushes past those things. Should you embrace the coquette trend? Absolutely—and here’s why.

First off, coquette makeup and style are incredibly accessible. Unlike other high-maintenance trends, this one thrives on minimal effort and maximum charm. A dab of cream blush, a swipe of gloss, and a flutter of mascara can be all it takes to capture that soft, flirtatious vibe. Whether you’re going full-on romantic fantasy or just want to add a little extra glow to your everyday look, there’s space for you in the coquette universe.

But what really sets this trend apart is the emotion it evokes. It’s not just about looking good—it’s about feeling something. There’s an art to this aesthetic that leans into the dreamy, the nostalgic, and the quietly powerful. Coquette beauty lets you embrace vulnerability as a strength, reclaiming softness in a culture that often values the loudest voice in the room. It reminds you that gentleness isn’t weakness—and that romance can exist in the mundane.

Then there’s the versatility. Whether your vibe leans more dark-academic with a soft edge or you’re a full-on pastel lover, coquette makeup and fashion can adapt to your unique style. It’s a trend that invites personalization. You don’t need to fit a mold—you get to create your own interpretation.

Finally, exploring the coquette aesthetic is more than playing dress-up; it’s an invitation to slow down, reflect, and romanticize your life. This lifestyle encourages self-care and intentional beauty, from soft morning routines with classical music in the background to journaling in pink ink or wearing perfume just for you. And let’s be honest, who doesn’t want to feel like the main character every once in a while?

So yes—try the coquette trend. Embrace the blush, tie the ribbon, and wear the gloss. Whether you go all in or just borrow a few elements here and there, you’ll find it’s a beautiful way to express the softer side of yourself. Because in a world that moves fast and asks us to be hard, choosing softness can be a quiet act of rebellion—and that’s a trend always worth following.